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our iconic reversible & waterproof fleece jackets. now back online in 8 unique colorways after selling out for 3 years straight. 🐻 details: water & windproof, hidden hood on waterproof side, adjustable straps at the bottom & hood for custom fitting & optimal water protection. get yours now at www.buchan.store
Ideas and formats brands keep coming back to.
The idea
Reference notesThe founder explains how unpredictable European weather inspired a reversible fleece that turns into a rain jacket. He shows both sides, then demonstrates it in the rain and reveals the hidden hood.
Format
Reversible jacket product demo