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Patterns
See what brands are doing again and again. Explore recurring hooks, formats and concepts and how different brands make them their own.
A product demo where a reversible garment is flipped or turned inside out to reveal its other wearable side, often highlighting the contrast or versatility between the two looks.
A video that shows the behind-the-scenes setup of a shoot alongside the finished shot, often revealing how an ordinary or unexpected setup became the final creative.
A hook where a small or new brand uses its size as part of the statement, usually with a playful promise or claim that makes people want to keep watching, comment or share.
A person enters an elevator, notices someone else’s outfit, then walks out wearing the look themselves while the original wearer is left behind.
A staged street deal where money, a handshake or another discreet exchange leads to clothing being pulled from a bag and handed over like contraband.
A person greets or passes someone, then grabs their collar to check the clothing label, revealing the brand before continuing on their way.
A scene where one or more people chase someone because of what they are wearing or carrying, making the product the reason for the pursuit.
A scene presented as CCTV or surveillance footage, usually showing a person, product or staged event as though it was unexpectedly caught on camera.
A person compliments someone’s outfit, but they struggle to return the compliment before giving them brand clothing or changing their look.
A garment is frozen inside a block of ice, then chipped, melted or smashed free before the product is revealed or shown being worn.
A text-led hook that starts with doubt about the brand, then switches to the idea that it only needs one viral video, usually over a montage of the products.
A video used to reveal or promote a brand pop-up, often introducing the location, date, products or experience and inviting people to visit.
A garment or product is placed underwater in a clear container, using the submerged item as the main visual before revealing or presenting it more clearly.