Browse recurring hooks, formats, concepts and executions seen across public fashion creative.
Featured pattern
A video that shows the behind-the-scenes setup of a shoot alongside the finished shot, often revealing how an ordinary or unexpected setup became the final creative.
12
Brands using it
376K
Median source views
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A video announcing or building anticipation for an upcoming product drop, usually revealing the pieces, release date or when they will become available.
23 brands · 310K views
A product demo where a reversible garment is flipped or turned inside out to reveal its other wearable side, often highlighting the contrast or versatility between the two looks.
A product demo where heat, water or another external trigger is applied to a garment, causing its colour, pattern or appearance to visibly change.
3 brands · 674K views
A video announcing a brand sale or discount, usually showing the products included, the offer and when or where the sale is available.
6 brands · 731K views
8 brands · 42.5K views
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