2024 proved how far we can go with a community like you behind us. In 2025 our mission stays the same: to keep making the best streetwear basics.

2024 proved how far we can go with a community like you behind us. In 2025 our mission stays the same: to keep making the best streetwear basics. As a thank you for the incredible support we got this year we want to give back to you. We’re giving away a $500 gift card to a lucky winner. To enter: 1. Follow @hours 2. Tag a friend (unlimited entries) 3. Share story for bonus entries Winner announced this Friday

Community Music-led Campaign montage Outdoor Streetwear

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The idea

Reference notes

A short 2024 recap pairs New York street and bridge views with shots of people wearing Hour Collection outfits. It ends with a thank-you message; the caption adds a $500 gift card giveaway.

Format

Year-in-review brand montage

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Broken Planet