IT KEEPS GETTING BETTER

IT KEEPS GETTING BETTER NEW DROP ‚THE BLUEPRINT‘ DROPPING MARCH 1ST 12PM CET

Patterns

Drop announcement

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Why it works

01
Clear, repeatable action
Everyone does the same simple move (walking down the stairs). That repeat makes each new outfit easy to spot.

Make it yours

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0:16

More Money More Love

MOVING DIFFERENT.

0:17

More Money More Love

DIFFERENT🫡

0:09

EmoBrother

Accidentally found my next favorite fit.

HumourProduct-focusedLow budget

2:06

Nike

PALACE NIKE ENGLAND

CollaborationCommunityCulture-led

0:11

Mertra

POV: your puffer jacket doesn’t do this

NatureProduct-focusedNo dialogue

0:27

Wants and Needs

Some idiot backed into my Bugatti.

HumourProduct-focusedLow budget

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

0:42

Expo-Iso

July 16th

Performance-ledProduct-focusedCinematic

0:12

Lems clothing

From Lems #clothing #fashion

0:36

COZMOZ

short film cozmoz

Product-focusedStorytellingCinematic

0:22

Generation

pov: when someone who can’t dress compliments you😅

HumourLow budgetOne location

0:24

Generation

you can take anything

HumourProduct-focusedStorytelling

IT KEEPS GETTING BETTER

Patterns

Why it works

Clear, repeatable action

Make it yours

Unlock the full breakdown

More like this

MOVING DIFFERENT.

DIFFERENT🫡

Accidentally found my next favorite fit.

PALACE NIKE ENGLAND

POV: your puffer jacket doesn’t do this

Some idiot backed into my Bugatti.

POV: you haven’t seen jackets like this before

July 16th

From Lems #clothing #fashion

short film cozmoz

pov: when someone who can’t dress compliments you😅

you can take anything

More like this

MOVING DIFFERENT.

DIFFERENT🫡

Accidentally found my next favorite fit.

PALACE NIKE ENGLAND

POV: your puffer jacket doesn’t do this

Some idiot backed into my Bugatti.

POV: you haven’t seen jackets like this before

July 16th

From Lems #clothing #fashion

short film cozmoz

pov: when someone who can’t dress compliments you😅

you can take anything