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"Split lip" a message to you. a message to the world in celebration of our newest collection releasing april 30th. a short film depicting man's maniacal mission to become superior through brutal untamed means. a reference to fight club. to never back down. to the chaotic pursuit of an imperfect superior self. Creative director: @marshalcrews Director: @drewxcronin Assistant directors: @claydealy @joey.forslund Director of photography: @grantdecyk Producer: @thomascarmona Editor: @drewxcronin
The second‑person voiceover starts with a direct challenge that makes you look and listen right away.
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