Hes Wearing the same shirt | TECHNICAL BUTTON UP

TECHNICAL BUTTON UP *AVAILABLE JULY 16TH 6PM* BUY THIS SH*T

Cinematic Humour Technical Product-focused Product reveal Performance-led Menswear Storytelling

The idea

Reference notes

A woman jokes that her date wears the same shirt everywhere, listing their different outings. The video then shows him in Expo-Iso’s navy button-up, with the product name on screen.

Format

Comedic product skit

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

HumourProduct-focusedUnderwear

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

1.2M1:49

Supreme

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

Music-ledPerformance-ledProduct-focused

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

Hes Wearing the same shirt | TECHNICAL BUTTON UP

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Not every adventure makes the group chat. Some of them becomes the story.

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Lil B, SMASH, 2026

adiSignature by adidas Originals.​

top league trackset 😤

Bigger. Bolder. XLG.

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

game day 🎮

It’s finally available!!

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Not every adventure makes the group chat. Some of them becomes the story.

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Lil B, SMASH, 2026

adiSignature by adidas Originals.​

top league trackset 😤

Bigger. Bolder. XLG.

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

game day 🎮

It’s finally available!!

adiSignature by adidas Originals.

adiSignature by adidas Originals.