Lil B, SMASH, 2026

Fashion film Performance-led Menswear Music-led Streetwear

The idea

Reference notes

Lil B performs an energetic, repetitive rap, moving between city and night-time shots. He wears a Supreme tee during the performance, then the video shifts to a tree with artwork and a peacock as he closes with a positive message.

Format

Music-video-style fashion campaign

244K0:33

Broken Planet

made a music video for real 😅🎬

Music-ledPerformance-ledOn location

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

686K0:13

Broken Planet

had to bring this one back 😌

Music-ledParticipation / ChallengePerformance-led

2.1M2:28

Supreme

Spitfire, São Paulo, 2026

Performance-ledOn locationOutdoor

1.6M1:33

Supreme

Seoul, 2026

Culture-ledPerformance-ledOn location

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

Lil B, SMASH, 2026

More like this

made a music video for real 😅🎬

whole squad fly!

had to bring this one back 😌

Spitfire, São Paulo, 2026

Seoul, 2026

adiSignature by adidas Originals.​

Bigger. Bolder. XLG.

adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

@lonniethehawk for SKIMS Mens takes over Times Square.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

More like this

made a music video for real 😅🎬

whole squad fly!

had to bring this one back 😌

Spitfire, São Paulo, 2026

Seoul, 2026

adiSignature by adidas Originals.​

Bigger. Bolder. XLG.

adiSignature by adidas Originals.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

@lonniethehawk for SKIMS Mens takes over Times Square.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

adiSignature by adidas Originals.

adiSignature by adidas Originals.