@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS. The Hawk premieres exclusively on @Netflix July 16th.

Celebrity-led Humour Product-focused Underwear Menswear

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The idea

Reference notes

An older golfer wears SKIMS Mens briefs on the course. The ad jokes that while his body may be ready to retire, he still has one more round in him, then ties the character to the Netflix series The Hawk.

Format

Comedy-style product spot with an entertainment tie-in

345K0:21

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