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Not every adventure makes the group chat. Some of them becomes the story. #adidasHyperboostEuphoria
The idea
Reference notesA person waits at a bus stop, then the video shifts into a fast, strange-looking series of scenes. The adidas shoes stay in view as the action builds to a staged, confetti-filled finale and the title “HYPERBOOST EUPHORIA.”
Format
Cinematic product film