adidas Creative & Campaigns

74.1M5:05

adidas

In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s.

HumourStorytellingCinematic

8.8M5:05

adidas

Backyard Legends

Culture-ledHumourStorytelling

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

8.5M0:13

adidas

Sound on. #YouGotThis

ContrastAccessories

5.1M0:25

adidas

the dragon | one game. no borders. 🐉

CollaborationAnimationFootwear

7.1M0:21

adidas

From first sketch to final stitch. 

CollaborationCraftCulture-led

3M0:19

adidas

moonwalkin’ | not by a LNGSHOT 🎯

CollaborationSurrealismAnimation

2.8M0:10

adidas

Coming Soon, Sep 1

CollaborationPerformance-ledSportswear

2M0:31

adidas

Brain Dead x Disney for the win 🏆

CollaborationFootwearFootball

2.8M0:29

adidas

Un sueño cumplido en casa es un sueño compartido.

AspirationCollaborationCommunity

1.8M2:00

adidas

Hey Jude

Archive-inspiredAspirationCulture-led

1.6M0:49

adidas

Presenting adidas Originals by @simonerocha_ Fall/Winter 2026 collection: bringing the delicate to the familiar.

CollaborationContrastOutdoor

1.6M0:32

adidas

What starts as a dream today shapes the possibilities of tomorrow.

AspirationPerformance-ledStorytelling

1.6M1:28

adidas

You Got This

AspirationCommunityCulture-led

850K0:30

adidas

Where form takes shape.

CraftProduct-focusedMacro

1M0:35

adidas

Not just a colour.

Product-focusedFootwearSportswear

711K0:23

adidas

RYAN

CollaborationProduct-focusedOne model

785K0:19

adidas

the moonshot

CollaborationAnimationBasketball

1.1M0:39

adidas

A utilitarian canvas treated like a masterpiece.

CraftCulture-ledProduct-focused

633K0:14

adidas

Perspective shift #adidasXLG

On locationOutdoorFootwear

560K0:23

adidas

A new chapter in form and illusion.

CollaborationProduct-focusedBags

512K1:22

adidas

Originals are the real thing. Available today ❤️

CollaborationOn locationSportswear

794K0:11

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

615K0:33

adidas

You don’t always know where you’re going. That’s the whole point.

CinematicActivewearFootwear

650K0:30

adidas

From the field to the front page. adidas Originals x Miaou SS26 available now on adidas.com, miaou.com, CONFIRMED and in select stores.

CollaborationProduct-focusedStorytelling

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

478K0:32

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

484K0:20

adidas

Two of a kind. #adidasXLG

Small castActivewearFootwear

563K0:24

adidas

An archive reimagined.

Archive-inspiredCollaborationCulture-led

449K0:15

adidas

Extra laid back. #adistarXLG

Product-focusedOne modelFootwear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

57.1M0:45

adidas

Leo: “thank you for loving me so much”

Celebrity-ledActivewearSportswear

38.4M0:22

adidas

🔟 on the back of the jersey

Celebrity-ledFootwearSportswear

17.8M0:11

adidas

GREATEST OF ALL TIME.

Product-focusedStorytellingCelebrity-led

8.4M0:34

adidas

it takes a team to tango. 🐐🇦🇷

StorytellingCinematicCelebrity-led

8.6M1:13

adidas

so which one is the best of all time? 🤔

HumourNostalgiaProduct-focused

7.2M0:18

adidas

time for a new star on that jersey Lamine ⭐️⭐️

On locationOutdoorSportswear

6.6M0:39

adidas

todo por esta camiseta. 🇦🇷

CommunityCelebrity-ledSportswear

6.4M0:23

adidas

don’t cry because it’s over, smile because it happened. thank you, Leo. 🥹🔟🩵

Celebrity-ledLarge castOn location

5.3M0:20

adidas

NYC where dreams are made. #YouGotThis

AspirationOn locationOutdoor

2.9M0:18

adidas

the tango continues. 🇦🇷🫶

CinematicFootwearSportswear

3.2M0:24

adidas

¿y por qué no? CHAMPIONS OF THE WORLD. 🏆🌎✨

AspirationStorytellingCampaign montage

2.4M0:55

adidas

First streamer with a PE? Don’t Make Sense.

StorytellingBasketballFootwear

2.3M0:17

adidas

atrápame si puedes 🙂‍↕️💨

HumourStorytellingFootball

1.9M0:11

adidas

sorry not sorry 🌪️🙂‍↕️

HumourPerformance-ledSportswear

2.1M0:38

adidas

not your average camera roll. 🏆🌍🤩

Culture-ledHumourSportswear

1.5M0:32

adidas

A new expression of adidas Originals, shaped by JENNIE.

CollaborationHeritageNature

1.2M0:15

adidas

Egyptian King

AspirationCinematicActivewear

1.8M0:26

adidas

Take your seat. The legend is about to begin 🍿

HumourStorytellingCinematic

1.2M0:14

adidas

lock in 🔒

AspirationPerformance-ledFootball

1.1M0:36

adidas

Where the world’s greatest athletes meet the most ambitious minds in sport.

CinematicFootwearSportswear

909K0:10

adidas

You don’t follow history – you build on it ⚡️

Performance-ledProduct-focusedFootwear

651K0:33

adidas

Straight from The Sheriff’s mouth @vol_sports

CollaborationHumourCelebrity-led

660K1:19

adidas

off pitch, into the archive.

Archive-inspiredHeritageNostalgia

713K0:45

adidas

A new Horizon for creating space 🛸 @romeodunze

Performance-ledStorytellingOn location

535K0:14

adidas

Saw that coming.

Black and whiteCelebrity-ledBasketball

593K0:14

adidas

Training hard or hardly training? @trent caught living his best Adizero Dropset Pro hybrid life on set.

ContrastHumourProduct-focused

502K0:27

adidas

Keep pushing harder. @ilonamaher and her toughest coach. Herself.

HumourPerformance-ledActivewear

394K0:34

adidas

You don’t wait for the future when you’re the ones building it.

Performance-ledCinematicActivewear

355K0:26

adidas

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.

AspirationPerformance-ledStorytelling

294K0:18

adidas

Before the results, there are roots.

NatureStorytellingDocumentary

5.9K0:52

adidas

adidas Originals by Wales Bonner

CollaborationCommunityCulture-led

adidas

In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s.

Backyard Legends

adiSignature by adidas Originals.​

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Sound on. #YouGotThis

the dragon | one game. no borders. 🐉

From first sketch to final stitch.​ ​

moonwalkin’ | not by a LNGSHOT 🎯​

Coming Soon, Sep 1

Brain Dead x Disney for the win 🏆​

Un sueño cumplido en casa es un sueño compartido.

Hey Jude

Presenting adidas Originals by @simonerocha_ Fall/Winter 2026 collection: bringing the delicate to the familiar.​

What starts as a dream today shapes the possibilities of tomorrow.​

You Got This

Where form takes shape.​

Not just a colour.

RYAN ​

the moonshot​

A utilitarian canvas treated like a masterpiece.

Perspective shift #adidasXLG

A new chapter in form and illusion.​

Originals are the real thing. Available today ❤️

Bigger. Bolder. XLG.

You don’t always know where you’re going. That’s the whole point.

From the field to the front page. adidas Originals x Miaou SS26 available now on adidas.com, miaou.com, CONFIRMED and in select stores.

Makes you look twice 👀 ​

Not every adventure makes the group chat. Some of them becomes the story.

Two of a kind. #adidasXLG

An archive reimagined. ​

Extra laid back. #adistarXLG

adiSignature by adidas Originals.

Leo: “thank you for loving me so much”

🔟 on the back of the jersey

GREATEST OF ALL TIME.

it takes a team to tango. 🐐🇦🇷

so which one is the best of all time? 🤔

time for a new star on that jersey Lamine ⭐️⭐️

todo por esta camiseta. 🇦🇷

don’t cry because it’s over, smile because it happened. thank you, Leo. 🥹🔟🩵

NYC where dreams are made. #YouGotThis

the tango continues. 🇦🇷🫶

¿y por qué no? CHAMPIONS OF THE WORLD. 🏆🌎✨

First streamer with a PE? Don’t Make Sense.

atrápame si puedes 🙂‍↕️💨

sorry not sorry 🌪️🙂‍↕️

not your average camera roll. 🏆🌍🤩

A new expression of adidas Originals, shaped by JENNIE.

Egyptian King

Take your seat. The legend is about to begin 🍿

lock in 🔒

Where the world’s greatest athletes meet the most ambitious minds in sport.

You don’t follow history – you build on it ⚡️​

Straight from The Sheriff’s mouth @vol_sports

off pitch, into the archive.

A new Horizon for creating space 🛸 @romeodunze

Saw that coming.

Training hard or hardly training? @trent caught living his best Adizero Dropset Pro hybrid life on set.

Keep pushing harder. @ilonamaher and her toughest coach. Herself.

You don’t wait for the future when you’re the ones building it.

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.​

Before the results, there are roots.​

adidas Originals by Wales Bonner

adiSignature by adidas Originals.

From first sketch to final stitch. 

moonwalkin’ | not by a LNGSHOT 🎯

Brain Dead x Disney for the win 🏆

Presenting adidas Originals by @simonerocha_ Fall/Winter 2026 collection: bringing the delicate to the familiar.

What starts as a dream today shapes the possibilities of tomorrow.

Where form takes shape.

RYAN

the moonshot

A new chapter in form and illusion.

Makes you look twice 👀

An archive reimagined.

You don’t follow history – you build on it ⚡️

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.

Before the results, there are roots.