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the dragon | one game. no borders. 🐉

the dragon | one game. no borders. 🐉 chapter 2: mundial | @adidasoriginals X @edisonchen X @CLOT apparel available now on CONFIRMED, footwear coming soon.

Animation Footwear Football Collaboration Sportswear

View on Instagram5.1M5.1M views

The idea

Reference notes

An animated adidas football campaign follows players on a subway, where a ball and their movement lead into a fantastical world. Motivational voiceover ties the journey to self-belief, while adidas kits, shoes and the ball stay in view.

Format

Animated fashion campaign film

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