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The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.
Ideas and formats brands keep coming back to.
The idea
Reference notesA close-up of legs in black dance shoes opens the film, then Lisa appears in a black athletic look. The film shifts to group choreography in pale pink outfits, showing the NikeSKIMS collection in motion.
Format
Fashion campaign dance film