A new expression of adidas Originals, shaped by JENNIE.

A new expression of adidas Originals, shaped by JENNIE. Launching worldwide, September 1. JENNIE의 시선으로 새롭게 완성된 adidas Originals by JENNIE. 9월 1일, 전 세계에 공개됩니다. #adidasOriginalsbyJENNIE

Fashion film Collaboration Heritage Nature

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Patterns in this Creative

Ideas and formats brands keep coming back to.

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The idea

Reference notes

JENNIE describes what feels true to her as she reshapes adidas Originals. The film pairs her thoughts on softness, space and confidence with close-ups and full looks in adidas clothing.

Format

Artist-led fashion campaign film

5.1M0:25

adidas

the dragon | one game. no borders. 🐉

CollaborationAnimationFootwear

3M0:19

adidas

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CollaborationSurrealismAnimation

632K0:30

SKIMS

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

CollaborationOn locationActivewear

543K0:16

SKIMS

The North Face x SKIMS is here.

CollaborationOutdoorSportswear

456K0:15

SKIMS

Roberto Cavalli and SKIMS unite in this extravagant collaboration of standout swim styles, chiffon cover‑ups, and exotic animal prints.

CollaborationOn locationOutdoor

1.9M0:34

Supreme

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

CollaborationCraftProduct-focused

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

1.4M0:36

Supreme

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CollaborationMusic-ledProduct-focused

244K0:33

Broken Planet

made a music video for real 😅🎬

Music-ledPerformance-ledOn location

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

108K0:13

More Money More Love

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On locationOutdoorLookbook

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

A new expression of adidas Originals, shaped by JENNIE.

Patterns in this Creative

More like this

the dragon | one game. no borders. 🐉

moonwalkin’ | not by a LNGSHOT 🎯​

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

The North Face x SKIMS is here.

Roberto Cavalli and SKIMS unite in this extravagant collaboration of standout swim styles, chiffon cover‑ups, and exotic animal prints.

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

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whole squad fly!

More like this

the dragon | one game. no borders. 🐉

moonwalkin’ | not by a LNGSHOT 🎯​

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

The North Face x SKIMS is here.

Roberto Cavalli and SKIMS unite in this extravagant collaboration of standout swim styles, chiffon cover‑ups, and exotic animal prints.

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

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made a music video for real 😅🎬

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SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

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