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NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building. NikeSKIMS launches September 26 at 7AM PT / 10AM ET at SKIMS.COM, and in select Nike and SKIMS retail locations.
Ideas and formats brands keep coming back to.
The idea
Reference notesModels in matching brown NikeSKIMS outfits move through the New York Public Library and form up on its steps. Their walk turns into a large, synchronized movement sequence.
Format
Fashion campaign film with group choreography