GREATEST OF ALL TIME.

Celebrity-led Footwear Product-focused Football Storytelling

The idea

Reference notes

Lionel Messi walks up to a lineup of adidas football boots and adds one more pair. The video ends with “GRACIAS, LEO” and adidas branding.

Format

Football boot tribute reveal

10.3M0:50

adidas

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CommunityStorytellingFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

667K0:04

SKIMS

Launching Tomorrow: The NikeSKIMS Rift Mesh.

CollaborationProduct-focusedMinimal

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

1.2M1:49

Supreme

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

Music-ledPerformance-ledProduct-focused

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

3M1:09

Supreme

Ghostface Killah, 2025

Product-focusedBlack and whiteFashion film

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

GREATEST OF ALL TIME.

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Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

Launching Tomorrow: The NikeSKIMS Rift Mesh.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

@lonniethehawk for SKIMS Mens takes over Times Square.

top league trackset 😤

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

we live sunday 2nd march, 8pm uk time

new swag available now🤞

Ghostface Killah, 2025

It’s finally available!!