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First streamer with a PE? Don’t Make Sense. @rayasianboy_’s Harden Vol 10 PE drops tomorrow, only on the adidas CONFIRMED app, 10am EST.
Ideas and formats brands keep coming back to.
The idea
Reference notesA fast, playful profile tells how Rayasianboy went from a kid from Taiwan to an internet personality and an adidas shoe collaborator. It mixes his story with pink Harden Vol. 10 PE reveals and the joke that his success “doesn’t make sense.”
Format
Playful mini-profile with a shoe reveal