not your average camera roll. 🏆🌍🤩

Humour Football Sportswear Culture-led Campaign montage

The idea

Reference notes

A World Cup 2026 highlight reel presented like a camera roll: fans, match moments, football culture and adidas looks. It ends with the spoken line, “Did I deliver or did I deliver? Same time next year?”

Format

Event recap montage presented as a camera roll

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

5.1M0:25

adidas

the dragon | one game. no borders. 🐉

CollaborationAnimationFootwear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

897K0:27

Supreme

Supreme®/Fox Racing®

CollaborationSportswearCampaign montage

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

4.1M1:13

Supreme

🏎️✨ SUNSET BOWLEVARD 2025

CommunityCulture-ledPerformance-led

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

1.4M0:15

SKIMS

NikeSKIMS is here. A new brand for those who refuse to compromise.

CollaborationOutdoorActivewear

879K0:15

SKIMS

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

CollaborationActivewearSportswear

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

not your average camera roll. 🏆🌍🤩

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

the dragon | one game. no borders. 🐉

miami settings

top league trackset 😤

Supreme®/Fox Racing®

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

allstars jersey set🎖️

NikeSKIMS is here. A new brand for those who refuse to compromise.

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

the dragon | one game. no borders. 🐉

miami settings

top league trackset 😤

Supreme®/Fox Racing®

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

allstars jersey set🎖️

NikeSKIMS is here. A new brand for those who refuse to compromise.

Coming November 13th: NikeSKIMS Drop 2—redefined and ready for the winter season.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.