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adidas Originals by Wales Bonner — Spring/Summer 2023

adidas Originals by Wales Bonner

A mystic revelation, a place in the sun. adidas Originals by Wales Bonner returns, celebrating Jamaican style and the essence of the outdoors. A way towards togetherness, shared life, and the feeling of freedom.

Fashion film Cinematic Collaboration Heritage Nature Community Sportswear Culture-led Outdoor

View on YouTube5.9K5.9K views

The idea

Reference notes

A quiet fashion campaign film shows people moving through rivers, beaches and green landscapes in adidas Originals by Wales Bonner looks. It presents the clothes as part of outdoor life and time spent together.

Format

Fashion campaign film

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