The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim. @berlinmarathon loading ⏳ #YouGotThis

The idea

Reference notes

A reflective training film follows Tigist Assefa as she prepares to return to the Berlin Marathon. Short lines about effort and focus lead into her own words about going back to the place where she was introduced to the world.

Format

Athlete training film

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

2.8M0:09

adidas

Coming Soon, Sep 1

CollaborationPerformance-ledSportswear

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

768K0:10

Broken Planet

PROJECT BP 🪩 mystery drop available for a few more days, only on brokenplanetdotcom 🤫

Music-ledPerformance-ledLarge cast

686K0:13

Broken Planet

had to bring this one back 😌

Music-ledParticipation / ChallengePerformance-led

4.1M1:13

Supreme

🏎️✨ SUNSET BOWLEVARD 2025

CommunityCulture-ledPerformance-led

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

323K0:15

SKIMS

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Performance-ledProduct-focusedCelebrity-led

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

36.6M1:00

SKIMS

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

CollaborationCelebrity-ledActivewear

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.​

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Coming Soon, Sep 1

whole squad fly!

PROJECT BP 🪩 mystery drop available for a few more days, only on brokenplanetdotcom 🤫

had to bring this one back 😌

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

Lil B, SMASH, 2026

@lonniethehawk for SKIMS Mens takes over Times Square.

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

More like this

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Coming Soon, Sep 1

whole squad fly!

PROJECT BP 🪩 mystery drop available for a few more days, only on brokenplanetdotcom 🤫

had to bring this one back 😌

🏎️✨ SUNSET BOWLEVARD 2025

ANTIHERO, Tokyo, 2025

Lil B, SMASH, 2026

@lonniethehawk for SKIMS Mens takes over Times Square.

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.

The world sees what she’s done. @tigist__assefa sees what’s still hers to claim.