Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Celebrity-led Product-focused Performance-led Underwear

The idea

Reference notes

Donovan Mitchell is shown wearing SKIMS underwear, then playing basketball. The video links the underwear to the comfort and support he needs on and off the court.

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

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SKIMS

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.

ContrastProduct-focusedTransformation

1.2M1:49

Supreme

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

Music-ledPerformance-ledProduct-focused

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

2.8M0:09

adidas

Coming Soon, Sep 1

CollaborationPerformance-ledSportswear

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

1M0:34

adidas

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Product-focusedFootwearSportswear

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adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

4.1M1:13

Supreme

🏎️✨ SUNSET BOWLEVARD 2025

CommunityCulture-ledPerformance-led

3M1:09

Supreme

Ghostface Killah, 2025

Product-focusedBlack and whiteFashion film

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It’s finally available!!

Product-focusedProduct reveal

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

top league trackset 😤

Coming Soon, Sep 1

whole squad fly!

we live sunday 2nd march, 8pm uk time

Not just a colour.

Bigger. Bolder. XLG.

🏎️✨ SUNSET BOWLEVARD 2025

Ghostface Killah, 2025

It’s finally available!!

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

top league trackset 😤

Coming Soon, Sep 1

whole squad fly!

we live sunday 2nd march, 8pm uk time

Not just a colour.

Bigger. Bolder. XLG.

🏎️✨ SUNSET BOWLEVARD 2025

Ghostface Killah, 2025

It’s finally available!!