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A new chapter in form and illusion. adidas Originals by Avavav SS26 - Launching May 22.
Ideas and formats brands keep coming back to.
The idea
Reference notesA dark, studio-style film reveals redesigned adidas shoes and a sculptural leather bag. Close views give way to full product shots, with adidas and AVAVAV branding shown at the end.
Format
Cinematic fashion product teaser