Privacy Policy

1. Information we collect

The information we collect depends on how you use Savedd.

Account information

When you create an account, we may collect:

• Your email address
• Your username
• Your display name
• Your profile image or avatar
• Your profile bio
• Authentication and account information

Passwords are handled through our authentication provider. We do not have access to your password in plain text.

Profile and onboarding information

If you complete your profile or onboarding, we may collect information such as:

• The type of creative work you do or your role
• What you want to use Savedd for
• Creative interests and preferences
• Tags, styles or categories you select
• Other profile information you choose to provide

You can choose not to provide optional profile information.

Your activity on Savedd

When you use Savedd, we may process information about how you use your account and its features, including:

• Creatives you save
• Your Library
• Spaces you create
• Creatives added to Spaces
• Space names and descriptions
• Whether a Space is private or public
• Collaborators and their roles within a Space
• Changes you make to your Spaces
• Searches and filters you use
• Other interactions with Savedd features

Your Library is private.

Private Spaces are accessible only to people who have been given permission to access them.

Information you deliberately make public, such as your public profile or a public Space, may be visible to anyone visiting Savedd.

Submissions and feedback

If you submit a Creative, suggest work for the archive, send us feedback or report a problem, we may collect:

• The source URL you submit
• Brand or campaign information
• Your message or notes
• Feedback you provide
• The page from which feedback was submitted
• Your account identifier
• Any other information you choose to include

Please avoid including sensitive personal information unless it is genuinely necessary.

Communications

If you contact us, we may keep:

• Your email address
• Your name, if provided
• The contents of your message
• Previous correspondence
• Any information required to respond to your request

Technical and usage information

When you use Savedd, some technical information may be processed automatically, including:

• IP address
• Browser and device type
• Operating system
• Approximate location derived from network information
• Pages or routes visited
• Referring pages
• Dates and times of requests
• Error, security and diagnostic information

Some of this information is processed by the infrastructure providers we use to operate and secure Savedd.

We also use aggregate analytics to understand how people use Savedd and improve the product.

Publicly available professional information

Savedd is a curated creative archive. We may collect professional or creative information that has already been made publicly available, such as:

• Brand and campaign information
• Public professional profiles
• Campaign credits
• Original source links
• Publicly available campaign information

We may obtain this information from official brand websites, campaign credits, public social-media posts, submissions, production companies and other publicly accessible sources.

We use this information to accurately credit and document creative work.

If information about you is incorrect or you would like us to review, correct or remove it, contact saveddit@gmail.com.

2. How we use your information

We use personal information where necessary to operate Savedd and for the following purposes.

To provide Savedd to you

This includes:

• Creating and authenticating your account
• Maintaining your profile
• Providing your Library
• Allowing you to save Creatives
• Creating and managing Spaces
• Enabling collaboration
• Providing account settings
• Processing submissions and feedback

Our lawful basis is generally performance of our contract with you when the processing is necessary to provide the service you have requested.

To operate, protect and improve Savedd

We may use information to:

• Keep Savedd secure
• Prevent abuse and unauthorised access
• Investigate errors and technical issues
• Understand how the service is being used
• Improve performance and usability
• Develop and test features
• Maintain the quality of our archive

Our lawful basis is generally our legitimate interests in operating, protecting and improving Savedd.

Where we rely on legitimate interests, we consider whether those interests are proportionate and whether they are outweighed by your rights and interests.

To curate and credit the creative archive

We may process publicly available professional information to:

• Identify brands and campaigns
• Attribute work to relevant contributors
• Link to original sources
• Correct archive information
• Maintain an accurate and useful creative reference archive

Our lawful basis is our legitimate interest in operating a curated creative archive and properly attributing published creative work.

To communicate with you

We may use your information to:

• Respond to questions
• Provide support
• Respond to reports or correction requests
• Notify you about important changes to Savedd
• Send security or account-related messages

Depending on the communication, our lawful basis may be performance of our contract, legitimate interests, or legal obligation.

Marketing communications

If we introduce newsletters, Creative Radar emails or other optional marketing communications, we will only send them where we have an appropriate legal basis.

Where consent is required, you can withdraw your consent or unsubscribe at any time.

To comply with the law

We may process or retain information where necessary to:

• Comply with legal obligations
• Respond to valid legal requests
• Protect our legal rights
• Investigate fraud or misuse
• Establish, exercise or defend legal claims

Our lawful basis may be legal obligation or legitimate interests, depending on the circumstances.

3. Information you make public

Certain parts of Savedd are designed to be public.

Depending on the information you choose to provide, your public profile may display:

• Username
• Display name
• Avatar
• Bio
• Public Spaces

Public Spaces may include their title, description, owner, collaborators where applicable and the Creatives included in the Space.

Your email address, private Library and private Spaces are not intended to be publicly displayed.

Please remember that information you make public can be viewed, shared or copied by other people. We cannot control what third parties do with information after they have independently obtained it from a public page.

4. Cookies, local storage and similar technologies

Savedd uses cookies and similar technologies where necessary to operate the service.

This may include technologies used to:

• Keep you signed in
• Maintain secure sessions
• Remember interface or product preferences
• Maintain consistent website experiences
• Protect the service from abuse
• Understand aggregate use of Savedd

Some technologies are strictly necessary for Savedd to function.

We may also use first-party technologies for product measurement or experimentation, such as remembering which version of an interface a visitor has been shown.

Where applicable law requires consent or requires us to provide a way to object, we will provide the appropriate controls.

We currently use Vercel Web Analytics to help us understand aggregate website usage and improve Savedd.

We do not use your Savedd activity to provide third-party targeted advertising.

If we materially change the analytics, advertising or tracking technologies we use, we will update this policy and provide any additional controls required by law.

5. Who we share information with

We do not sell your personal information.

We may share personal information with trusted companies that help us operate Savedd.

These currently include service providers for:

Supabase

We use Supabase for services including:

• Database infrastructure
• User authentication
• Account and profile information
• Saves, Libraries and Spaces
• Application data

Vercel

We use Vercel to host and deliver the Savedd web application and for website analytics.

Cloudflare

We use Cloudflare services, including Cloudflare Stream, to deliver and process video content and related infrastructure.

Google

If you contact us through our support email, your correspondence may be processed through Google's email services.

Other service providers

We may use additional providers for services such as:

• Security
• Error monitoring
• Email delivery
• Analytics
• Storage
• Customer support
• Infrastructure

We only provide service providers with information reasonably necessary for them to perform their services.

We may also disclose information:

• Where required by law
• In response to a valid court order or legal request
• To protect Savedd, our users or others from fraud, abuse or security threats
• In connection with a merger, acquisition, financing, restructuring or sale of all or part of our business, subject to appropriate protections

6. International transfers

Some of the companies we use to operate Savedd are based outside the United Kingdom or may process information in other countries.

This means personal information may sometimes be transferred outside the UK.

Where a restricted international transfer takes place, we take steps designed to ensure that an appropriate level of protection is provided.

Depending on the destination and provider, this may include:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to approved Standard Contractual Clauses
• Other legally recognised safeguards

You can contact us at saveddit@gmail.com if you would like more information about the safeguards relevant to your information.

7. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

Generally:

Account and profile information

We keep this while your Savedd account remains active.

Library, Saves and Spaces

We keep these while your account remains active or until you delete the relevant information.

Onboarding and preference information

We keep this while it remains relevant to your account and Savedd experience.

Submissions, feedback and support communications

We may retain these after they are resolved where reasonably necessary to maintain records, improve the service, prevent abuse or deal with legal issues.

Security and technical records

These are kept only for as long as reasonably necessary for security, troubleshooting and operational purposes.

Marketing preferences

We keep these until you unsubscribe or withdraw your consent, although we may retain limited suppression information so we know not to contact you again.

When you request account deletion, we will delete or anonymise personal information that we no longer need, subject to any information we must retain for legal, security or legitimate business purposes.

Residual copies may remain temporarily in backups until those backups are overwritten or deleted through normal retention cycles.

8. How we protect your information

We use technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

These measures include access controls, authentication, restricted administrative access, database-level permissions and security controls provided by our infrastructure providers.

No internet service can guarantee absolute security. If we become aware of a personal data breach, we will respond in accordance with our legal obligations.

9. Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information
• Restrict how we use your information
• Object to certain uses of your information
• Receive or transfer certain information in a portable format
• Withdraw consent where we rely on consent

These rights are not absolute and may depend on why we are processing your information.

Your right to object

Where we rely on legitimate interests to process your personal information, you have the right to object to that processing in certain circumstances.

You also have the right to object to the use of your personal information for direct marketing at any time.

To exercise any of these rights, email:

saveddit@gmail.com

We may need to verify your identity before completing a request.

10. Account deletion

You may ask us to delete your Savedd account and associated personal information by contacting:

saveddit@gmail.com

We will delete information that we are no longer required or permitted to retain.

Deleting your account may permanently remove access to your Library, Spaces and other account information.

Information that was previously made public or copied independently by third parties may continue to exist outside Savedd after your account has been deleted.

11. Automated decision-making

Savedd may use algorithms to rank, organise or recommend creative content.

We do not currently use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

12. Children

Savedd is not specifically designed or directed at children.

If we become aware that we have collected personal information from a child in circumstances where additional consent or protection is required, we will take appropriate steps to address it.

If you believe a child has provided personal information to Savedd inappropriately, contact saveddit@gmail.com.

13. External websites and platforms

Savedd contains links to original campaign sources and other third-party websites or platforms.

If you follow a link to services such as Instagram, TikTok, YouTube or a brand website, those services may collect information about you according to their own privacy practices.

Savedd is not responsible for the privacy practices of third-party services.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time as Savedd develops, our service providers change or legal requirements change.

When we make changes, we will update the Last updated date at the top of this page.

If a change significantly affects how we use your personal information, we will take reasonable steps to bring the change to your attention.

15. Contact us

For privacy questions, requests, complaints or concerns, contact:

We would appreciate the opportunity to address any concern you have about how we handle your personal information.