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Humour On location Music-led Storytelling Streetwear

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The idea

Reference notes

A man and a woman meet at a café, then she leaves and he ends up with both matcha drinks. He drinks them while lyrics about being a third wheel play over the scene.

Format

Fashion skit with a relationship-joke twist

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

264K0:12

Broken Planet

swagged out with the squad! 😤

Music-ledPerformance-ledOn location

244K0:33

Broken Planet

made a music video for real 😅🎬

Music-ledPerformance-ledOn location

1.5M0:55

Supreme

Nik, New York, 2026

HumourDocumentaryOn location

847K0:26

Supreme

Houston, 2026

Music-ledOn locationOutdoor

1.4M1:32

Supreme

Montreal, 2026

Music-ledOn locationStreetwear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

2.5M0:16

SKIMS

Suit up and stand out.

CollaborationHumourWomenswear

WEBSITE IN BIO! 🌟

More like this

miami settings

swagged out with the squad! 😤

made a music video for real 😅🎬

Nik, New York, 2026

Houston, 2026

Montreal, 2026

Bigger. Bolder. XLG.

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

Suit up and stand out.

More like this

miami settings

swagged out with the squad! 😤

made a music video for real 😅🎬

Nik, New York, 2026

Houston, 2026

Montreal, 2026

Bigger. Bolder. XLG.

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Not every adventure makes the group chat. Some of them becomes the story.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

Suit up and stand out.