MASK HOODIE NOW LIVE.

Surveillance No dialogue Product-focused Product reveal Menswear One location

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

A man walks past a street camera in a grey hoodie. The CCTV-style overlay zooms in on his face, then reports “FACE NOT DETECTED” as he pulls the hood forward and walks away.

Format

CCTV-style product reveal

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.9M0:34

Supreme

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

CollaborationCraftProduct-focused

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

MASK HOODIE NOW LIVE.

Patterns in this Creative

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

adiSignature by adidas Originals.​

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

new swag available now🤞

Makes you look twice 👀 ​

adiSignature by adidas Originals.

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme/ICE Hoops FX Arcade Machine, 2025

It’s finally available!!

More like this

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@postmalone for SKIMS Mens.

adiSignature by adidas Originals.​

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

new swag available now🤞

Makes you look twice 👀 ​

adiSignature by adidas Originals.

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme/ICE Hoops FX Arcade Machine, 2025

It’s finally available!!

adiSignature by adidas Originals.

Makes you look twice 👀

adiSignature by adidas Originals.

Makes you look twice 👀