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Introducing the cherry blossom hoodies Video: @taisei_nagasawa #viralvideos #cherryblossom #fashiongram #marketing
Ideas and formats brands keep coming back to.
The idea
Reference notesThe video starts with a behind-the-scenes camera setup, then shows a mock-heist scene where masked men eye a suited man’s case and hoodie. It presents the cherry blossom hoodie as worth stealing.
Format
Behind-the-scenes setup vs finished shot