never underestimate a woman in good camo.

never underestimate a woman in good camo. shop decoy camo early at our nashville pop-up 09.18 - 09.20. online 09.24 at 11am est on dairyboy.com & the DB app.

Humour Participation / Challenge

View on Instagram1.1M1.1M views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

Dairy Boy stages a mock log-splitting contest, with competitors wearing its camo pieces. The announcer crowns Paige the winner, turning the product drop into a playful challenge to the men.

Format

Mock sports competition used to tease a product drop

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