F/07 - ‘LENOYA’

F/07 - ‘LENOYA’ launches on Sunday, 2nd Nov at 5PM (CET)

Patterns

Setup vs shot Drop announcement

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Why it works

01
Quick, obvious contrast
The first frame is messy and human, then a single cut gives a perfectly styled final shot. That flip grabs attention fast.

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1:30

f/fected

Bestseller restocks online 🤞🏼

HumourPerformance-ledProduct-focused

0:09

EmoBrother

Accidentally found my next favorite fit.

HumourProduct-focusedLow budget

0:57

f/fected

f/fected social creative

2:06

Nike

PALACE NIKE ENGLAND

CollaborationCommunityCulture-led

0:11

Mertra

POV: your puffer jacket doesn’t do this

NatureProduct-focusedNo dialogue

0:27

Wants and Needs

Some idiot backed into my Bugatti.

HumourProduct-focusedLow budget

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

0:42

Expo-Iso

July 16th

Performance-ledProduct-focusedCinematic

0:12

Lems clothing

From Lems #clothing #fashion

0:36

COZMOZ

short film cozmoz

Product-focusedStorytellingCinematic

0:22

Generation

pov: when someone who can’t dress compliments you😅

HumourLow budgetOne location

0:24

Generation

you can take anything

HumourProduct-focusedStorytelling

F/07 - ‘LENOYA’

Patterns

Why it works

Quick, obvious contrast

Make it yours

Unlock the full breakdown

More like this

Bestseller restocks online 🤞🏼

Accidentally found my next favorite fit.

f/fected social creative

PALACE NIKE ENGLAND

POV: your puffer jacket doesn’t do this

Some idiot backed into my Bugatti.

POV: you haven’t seen jackets like this before

July 16th

From Lems #clothing #fashion

short film cozmoz

pov: when someone who can’t dress compliments you😅

you can take anything

More like this

Bestseller restocks online 🤞🏼

Accidentally found my next favorite fit.

f/fected social creative

PALACE NIKE ENGLAND

POV: your puffer jacket doesn’t do this

Some idiot backed into my Bugatti.

POV: you haven’t seen jackets like this before

July 16th

From Lems #clothing #fashion

short film cozmoz

pov: when someone who can’t dress compliments you😅

you can take anything