F/07 - ‘LENOYA’

F/07 - ‘LENOYA’ launches on Sunday, 2nd Nov at 5PM (CET)

Patterns in this Creative

Ideas and formats brands keep coming back to.

Setup vs shotExplore this pattern Drop announcementExplore this pattern

The idea

Reference notes

The video pairs behind-the-scenes footage of a fashion shoot with the finished, cinematic shots. The clothes appear in a waiting-room scene, and the caption announces the LENOYA launch for Sunday, 2 November at 5 PM CET.

Format

Behind-the-scenes vs. finished shoot

2.8M0:29

adidas

Un sueño cumplido en casa es un sueño compartido.

AspirationCollaborationCommunity

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

224K0:33

Broken Planet

“DA 3-MINUTE” DROP DAY. SOLD OUT HOODIES AT REDUCED PRICES 💸

Music-ledCinematicOn location

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

1M0:34

adidas

Not just a colour.

Product-focusedFootwearSportswear

236K0:13

SKIMS

Everybody’s wearing SKIMS.

CinematicCelebrity-ledOn location

215K0:12

SKIMS

Next-level fabric, classic camo print.

Product-focusedCinematicCelebrity-led

1.9M0:33

Supreme

Happy Holidays from Supreme. Artwork by Art Dealer.

CraftBehind the scenesChristmas

257K0:08

SKIMS

On set with @kimkardashian and @ludovicdesaintsernin.

CollaborationBehind the scenesCampaign montage

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

814K0:11

Broken Planet

"mystery drop" this friday, november 28th,

MysteryCampaign montage

F/07 - ‘LENOYA’

Patterns in this Creative

More like this

Un sueño cumplido en casa es un sueño compartido.

Not every adventure makes the group chat. Some of them becomes the story.

“DA 3-MINUTE” DROP DAY. SOLD OUT HOODIES AT REDUCED PRICES 💸

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Not just a colour.

Everybody’s wearing SKIMS.

Next-level fabric, classic camo print.

Happy Holidays from Supreme. Artwork by Art Dealer.

On set with @kimkardashian and @ludovicdesaintsernin.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!

"mystery drop" this friday, november 28th,

More like this

Un sueño cumplido en casa es un sueño compartido.

Not every adventure makes the group chat. Some of them becomes the story.

“DA 3-MINUTE” DROP DAY. SOLD OUT HOODIES AT REDUCED PRICES 💸

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Not just a colour.

Everybody’s wearing SKIMS.

Next-level fabric, classic camo print.

Happy Holidays from Supreme. Artwork by Art Dealer.

On set with @kimkardashian and @ludovicdesaintsernin.

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

whole squad fly!

"mystery drop" this friday, november 28th,