Cookin’ something up...

The idea

Reference notes

A chef works through kitchen-prep shots before opening an oven-like space to reveal clothing inside. The video ends on the word “HOURS,” tying the cooking setup to the brand.

Format

Fashion teaser framed as a cooking reveal

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.9M0:34

Supreme

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

CollaborationCraftProduct-focused

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

HumourProduct-focusedUnderwear

727K0:11

SKIMS

All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

Product-focusedOne modelUnderwear

667K0:04

SKIMS

Launching Tomorrow: The NikeSKIMS Rift Mesh.

CollaborationProduct-focusedMinimal

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

Cookin’ something up...

More like this

Makes you look twice 👀 ​

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

Launching Tomorrow: The NikeSKIMS Rift Mesh.

It’s finally available!!

we live sunday 2nd march, 8pm uk time

Not every adventure makes the group chat. Some of them becomes the story.

new swag available now🤞

top league trackset 😤

More like this

Makes you look twice 👀 ​

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

Launching Tomorrow: The NikeSKIMS Rift Mesh.

It’s finally available!!

we live sunday 2nd march, 8pm uk time

Not every adventure makes the group chat. Some of them becomes the story.

new swag available now🤞

top league trackset 😤

Makes you look twice 👀

Makes you look twice 👀