Momma hit my phone said the clothes are no good 💔

Patterns in this Creative

Ideas and formats brands keep coming back to.

Overhead Outfit SwitchExplore this pattern

The idea

Reference notes

A model shows several outfits while lying or posing among carefully arranged props. The caption turns the rap lyric about a mother disapproving into a joke about her disapproving of the clothes.

Format

Overhead fashion lookbook montage

1.6M0:15

Broken Planet

whole squad fly!

Music-ledPerformance-ledStreetwear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

141K0:12

Broken Planet

never a swag gap

Music-ledOne locationBasketball

2.3M1:06

Supreme

Taco Zone, Sphere, Vegas 2026

Culture-ledMusic-ledOn location

2.5M0:16

SKIMS

Suit up and stand out.

CollaborationHumourWomenswear

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1.4M0:36

Supreme

Varg²™ for Supreme®/teenage engineering EP–133 K.O. II

CollaborationMusic-ledProduct-focused

108K0:13

More Money More Love

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

On locationOutdoorLookbook

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

Momma hit my phone said the clothes are no good 💔

Patterns in this Creative

More like this

whole squad fly!

Bigger. Bolder. XLG.

new swag available now🤞

never a swag gap

Taco Zone, Sphere, Vegas 2026

Suit up and stand out.

Supreme/ICE Hoops FX Arcade Machine, 2025

Varg²™ for Supreme®/teenage engineering EP–133 K.O. II

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

adiSignature by adidas Originals.​

More like this

whole squad fly!

Bigger. Bolder. XLG.

new swag available now🤞

never a swag gap

Taco Zone, Sphere, Vegas 2026

Suit up and stand out.

Supreme/ICE Hoops FX Arcade Machine, 2025

Varg²™ for Supreme®/teenage engineering EP–133 K.O. II

SET YOUR ALARMS - 3 DAYS LEFT - MOREMONEYMORELOVE FALL/WINTER 02 RELEASING SUNDAY 12PM CET.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

adiSignature by adidas Originals.