JACQUEMUS + NIKE - FW24 DROP

J’aime Paris

Fashion film Cinematic Product-focused On location Luxury Contrast Sportswear Everyday life Culture-led

The idea

Reference notes

A fashion film moves through Paris landmarks, street scenes and sports or dance settings. Models wear Jacquemus looks as the scenes shift between polished fashion moments and everyday city life.

Format

Fashion campaign film

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

244K0:08

Broken Planet

allstars jersey set🎖️

On locationOutdoorSportswear

1M0:34

adidas

Not just a colour.

Product-focusedFootwearSportswear

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

632K0:30

SKIMS

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

CollaborationOn locationActivewear

215K0:12

SKIMS

Next-level fabric, classic camo print.

Product-focusedCinematicCelebrity-led

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

285K0:13

Broken Planet

miami settings

Music-ledOn locationSportswear

254K0:14

SKIMS

Discover your best shape in new styles from NikeSKIMS Spring ’26.

Product-focusedStudioActivewear

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

J’aime Paris

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ANTIHERO, Tokyo, 2025

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Not just a colour.

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Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

Next-level fabric, classic camo print.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

adiSignature by adidas Originals.​

miami settings

Discover your best shape in new styles from NikeSKIMS Spring ’26.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

More like this

ANTIHERO, Tokyo, 2025

allstars jersey set🎖️

Not just a colour.

top league trackset 😤

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

NikeSKIMS: Bodies at work on the steps of The New York Public Library Stephen A. Schwarzman Building.

Next-level fabric, classic camo print.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

adiSignature by adidas Originals.​

miami settings

Discover your best shape in new styles from NikeSKIMS Spring ’26.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

adiSignature by adidas Originals.

adiSignature by adidas Originals.