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Dancers, Divers, and Duelling Knights - Loewe | Savedd

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Spring Summer 2025 Precollection

Dancers, Divers, and Duelling Knights

Dancers, divers, and duelling knights. A film by Juergen Teller. LOEWE Spring Summer 2025 precollection campaign featuring Ayo Edebiri, Richard Gadd, Sue Kroll, Ambika Mod, Baifern Pimchanok, Drew Starkey, Leo Woodall, and Rose Wylie. Creative direction Jonathan Anderson Director Juergen Teller

Studio Fashion film Cinematic Humour Surrealism Luxury Large cast Storytelling Campaign montage Campaign trailer

View on YouTube7.6M7.6M views

The idea

Reference notes

A sequence of models and Loewe pieces appears alongside odd props, like a huge squash, a golf club in soil and an inflatable float. The clean studio shots are mixed with a cluttered artist’s room.

Format

Surreal fashion campaign montage

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