Loading Savedd

Eye/LOEWE/Nature - Loewe | Savedd

Beta

Search Savedd

Search SaveddPatternsProduction BriefsLog in Sign up

PatternsProduction BriefsLog in Sign up

Eye/LOEWE/Nature

Eye/LOEWE/Nature

Eye/LOEWE/Nature is LOEWE's line of menswear and accessories inspired by the great outdoors. LOEWE travelled to the wilds of Cap de Creus, Spain's untamed easternmost reaches, to shoot the campaign. Featuring Josh O'Connor.

Accessories Cinematic On location Nature Luxury Bags Menswear Culture-led Storytelling Campaign trailer

View on YouTube4M4M views

The idea

Reference notes

A campaign film places LOEWE’s menswear and accessories in an outdoor trip, moving between the coast, cycling and close-ups of nature. The clothes and bags appear as part of the adventure rather than in a studio product display.

Format

Outdoor fashion campaign film

More like this

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

236K0:13

SKIMS

Everybody’s wearing SKIMS.

CinematicCelebrity-ledOn location

230K0:11

SKIMS

NikeSKIMS Spring ’26 new arrivals: fresh hues, sculpting layers, and all-new fabrics to mix, match, and layer in the gym and beyond.

StudioAccessoriesActivewear

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

167K0:13

Broken Planet

london date night settings 🧸

Music-ledOn locationSmall cast

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

2.9M1:21

Supreme

ANTIHERO, Tokyo, 2025

Culture-ledEveryday lifePerformance-led

2.3M1:06

Supreme

Taco Zone, Sphere, Vegas 2026

Culture-ledMusic-ledOn location

224K0:33

Broken Planet

“DA 3-MINUTE” DROP DAY. SOLD OUT HOODIES AT REDUCED PRICES 💸

Music-ledCinematicOn location

1.6M1:33

Supreme

Seoul, 2026

Culture-ledPerformance-ledOn location

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear