IT MUST BE THE PANTS!

IT MUST BE THE PANTS! BLACK CAT DOUBLE KNEES 8.21.2026 Early access 2 PM EST. Public access 3 PM EST. Join our SMS list for early access + an exclusive discount. Limited quantities. Once they’re gone, they’re gone. Sign up through the link in our bio. Don’t miss out.

Product-focused Product reveal Storytelling

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Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

A woman spots a group wearing the brand’s pants while she is on the phone. She ends the call, asks about the pants, then reveals she made them and says they are dropping Friday.

Format

Street-style product reveal skit

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.9M0:34

Supreme

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

CollaborationCraftProduct-focused

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

HumourProduct-focusedUnderwear

727K0:11

SKIMS

All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

Product-focusedOne modelUnderwear

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

IT MUST BE THE PANTS!

Patterns in this Creative

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Not every adventure makes the group chat. Some of them becomes the story.

@lonniethehawk for SKIMS Mens takes over Times Square.

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Makes you look twice 👀 ​

ATM, 2026

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All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

It’s finally available!!

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More like this

Not every adventure makes the group chat. Some of them becomes the story.

@lonniethehawk for SKIMS Mens takes over Times Square.

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Makes you look twice 👀 ​

ATM, 2026

Supreme®/PAMP Suisse 1 oz. Gold Bar, 2026

Supreme/ICE Hoops FX Arcade Machine, 2025

Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

All of our viral innovations become one in new total body solutions. Discover The Ultimate Body now.

It’s finally available!!

we live sunday 2nd march, 8pm uk time

new swag available now🤞

Makes you look twice 👀

Makes you look twice 👀