DUAL EXIT.

DUAL EXIT. NEW DROP NEXT WEEK. *Do not attempt. This video was made using trained professionals*

Cinematic Music-led One location Outdoor Shot on phone

Patterns

Pattern · The chase

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Why it works

01
Instant emergency hook
The panicked audio at the start makes the scene feel urgent and makes viewers scan the frame for trouble.

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0:11

Mertra

POV: your puffer jacket doesn’t do this

NatureProduct-focusedNo dialogue

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

0:47

Expo-Iso

BLACK WAFFLE LS

HumourMusic-ledProduct-focused

0:24

Dépt de la Clarté

The setup vs the shot

Music-ledStorytellingCinematic

0:54

motus

MOTUS SOCCER FREESTYLE

Culture-ledMusic-ledProduct-focused

0:09

PeopleSense

CONE RAW DENIM CURVED JEANS

Music-ledProduct-focusedNo dialogue

0:10

Chase Worldwide

No big store. No big budget. Just quality pieces, real hustle..

Music-ledProduct-focusedLow budget

0:20

Ace Klub

where did you get your shirt from?

Music-ledProduct-focusedStorytelling

0:10

PeopleSense

STREET STYLE ESSENTIALS

Music-ledProduct-focusedLow budget

0:14

blacktailor

WASHED CANVAS CAPSULE

Product-focusedCinematicNo dialogue

2:36

Corteiz

Corteiz × Nike Football

CollaborationCulture-ledMusic-led

0:09

EmoBrother

Accidentally found my next favorite fit.

HumourProduct-focusedLow budget

DUAL EXIT.

Patterns

Why it works

Instant emergency hook

Make it yours

Unlock the full breakdown

More like this

POV: your puffer jacket doesn’t do this

POV: you haven’t seen jackets like this before

BLACK WAFFLE LS

The setup vs the shot

MOTUS SOCCER FREESTYLE

CONE RAW DENIM CURVED JEANS

No big store. No big budget. Just quality pieces, real hustle..

where did you get your shirt from?

STREET STYLE ESSENTIALS

WASHED CANVAS CAPSULE

Corteiz × Nike Football

Accidentally found my next favorite fit.

More like this

POV: your puffer jacket doesn’t do this

POV: you haven’t seen jackets like this before

BLACK WAFFLE LS

The setup vs the shot

MOTUS SOCCER FREESTYLE

CONE RAW DENIM CURVED JEANS

No big store. No big budget. Just quality pieces, real hustle..

where did you get your shirt from?

STREET STYLE ESSENTIALS

WASHED CANVAS CAPSULE

Corteiz × Nike Football

Accidentally found my next favorite fit.