POV: you haven’t seen jackets like this before

POV: you haven’t seen jackets like this before Heat Reactive Puffer & Water Reactive Shell drop TOMORROW, November 29 6am EST / 11am GMT / 12pm CET / 10pm AEDT video: @onehouse models: @livisugs @ashbeckbaby *puffer is not fireproof. this video is for advertising purposes only.

No dialogue Technical Product-focused Product reveal One location Practical effects Outdoor Shot on phone Streetwear

View on Instagram17.8M17.8M views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Reactive material demoExplore this pattern

The idea

Reference notes

Two models show Mertra jackets reacting to heat and water. A flame-like effect appears on the puffer, then rain reveals changing patterns on both jackets.

Format

Reactive material demo

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

1.6M1:44

Supreme

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

CollaborationProduct-focusedFootwear

714K0:10

Broken Planet

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

On locationOutdoorStreetwear

456K0:11

Broken Planet

a movie 🇲🇦

On locationOutdoorSmall cast

2.1M2:28

Supreme

Spitfire, São Paulo, 2026

Performance-ledOn locationOutdoor

1.6M1:33

Supreme

Seoul, 2026

Culture-ledPerformance-ledOn location

599K0:10

adidas

Makes you look twice 👀

Product-focusedFootwearProduct reveal

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

313K0:04

SKIMS

Classic Realtree camo meets iconic SKIMS comfort.

Product-focusedCelebrity-ledOn location

215K0:12

SKIMS

Next-level fabric, classic camo print.

Product-focusedCinematicCelebrity-led

479K0:08

Lems clothing

It’s finally available!!

Product-focusedProduct reveal

POV: you haven’t seen jackets like this before

Patterns in this Creative

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we live sunday 2nd march, 8pm uk time

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paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

a movie 🇲🇦

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Seoul, 2026

Makes you look twice 👀 ​

@postmalone for SKIMS Mens.

Classic Realtree camo meets iconic SKIMS comfort.

Next-level fabric, classic camo print.

It’s finally available!!

More like this

we live sunday 2nd march, 8pm uk time

Bigger. Bolder. XLG.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

a movie 🇲🇦

Spitfire, São Paulo, 2026

Seoul, 2026

Makes you look twice 👀 ​

@postmalone for SKIMS Mens.

Classic Realtree camo meets iconic SKIMS comfort.

Next-level fabric, classic camo print.

It’s finally available!!

Makes you look twice 👀

Makes you look twice 👀