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POV: you haven’t seen jackets like this before

POV: you haven’t seen jackets like this before Heat Reactive Puffer & Water Reactive Shell drop TOMORROW, November 29 6am EST / 11am GMT / 12pm CET / 10pm AEDT video: @onehouse models: @livisugs @ashbeckbaby *puffer is not fireproof. this video is for advertising purposes only.

No dialogue Product-focused Product reveal One location Practical effects Outdoor Shot on phone Streetwear

Patterns

Pattern · Reactive material demo

View on Instagram17.8M17.8M views

Why it works

01
Instant, obvious test
The flame and the water are simple actions viewers understand right away.

02
03

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