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Classic Realtree camo meets iconic SKIMS comfort. @postmalone wears the new Heavyweight Fleece Relaxed Short, launching tomorrow August 21 at 7AM PT.
Ideas and formats brands keep coming back to.
The idea
Reference notesPost Malone stands fly-fishing in a mountain stream, wearing SKIMS Realtree camo shorts. The outdoor setting makes the shorts feel like part of the activity, not just a studio outfit.
Format
Outdoor fashion campaign