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The Arcadie Campaign
In an exploration of reality and surreality, Miu Miu celebrates its emblematic matelassé in two styles: the iconic Wander and the newly debuted Arcadie, embraced by Gigi Hadid and lensed by Steven Meisel. Inspired by American artist Margaret Keane, Meisel reshapes the Miu Miu heroine, evoking Keane’s iconic aesthetic universe. Talent: Gigi Hadid Photo and Film by Steven Meisel Creative Direction by Edward Quarmby Styling by Lotta Volkova
The idea
Reference notesGigi Hadid poses with Miu Miu matelassé bags in a series of polished fashion portraits. The film shifts between close-up bag details and wider shots of her in different outfits and settings.
Format
Fashion campaign film