GLOW SO BRIGHT CANT EVEN HIDE

GLOW SO BRIGHT CANT EVEN HIDE GLOW IN THE DARK SHELL JACKET DROPPING MARCH 1ST 12PM CET

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

A person runs into a dark alley and pulls up the hood of their jacket. The jacket lights up green, drawing another hooded person into a chase.

Format

Cinematic product chase

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

215K0:12

SKIMS

Next-level fabric, classic camo print.

Product-focusedCinematicCelebrity-led

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

1M0:34

adidas

Not just a colour.

Product-focusedFootwearSportswear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

3M1:09

Supreme

Ghostface Killah, 2025

Product-focusedBlack and whiteFashion film

1.7M0:39

Supreme

ATM, 2026

Product-focusedOn locationProduct reveal

1.8M0:25

SKIMS

Morning shed made even better.

Everyday lifeProduct-focusedAccessories

1.5M0:14

SKIMS

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.

ContrastProduct-focusedTransformation

GLOW SO BRIGHT CANT EVEN HIDE

Patterns in this Creative

More like this

Not every adventure makes the group chat. Some of them becomes the story.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Next-level fabric, classic camo print.

we live sunday 2nd march, 8pm uk time

Not just a colour.

Bigger. Bolder. XLG.

new swag available now🤞

top league trackset 😤

Ghostface Killah, 2025

ATM, 2026

Morning shed made even better.

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.

More like this

Not every adventure makes the group chat. Some of them becomes the story.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

Next-level fabric, classic camo print.

we live sunday 2nd march, 8pm uk time

Not just a colour.

Bigger. Bolder. XLG.

new swag available now🤞

top league trackset 😤

Ghostface Killah, 2025

ATM, 2026

Morning shed made even better.

Fuller hips, perkier butt, snatched waist, and lifted bust—all in one iconic solution.