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WRONG WAY RIGHT FIT馃攧 REVERSIBLE ZIPS DROPPING MARCH 1ST 12PM CET
Ideas and formats brands keep coming back to.
The idea
Reference notesA man ducks into a doorway wearing a dark jacket, then appears in a different look as another man steps out. The switch turns the reversible zip into part of a quick street-style mix-up.
Format
Reversible switch