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New record just dropped. The 100M hurdles World Record belongs to @masai_russell. And it’s flying off the shelves.
The idea
Reference notesA race call announces Masai Russell’s 100M hurdles world record, then the video turns the achievement into a record-store joke. A custom vinyl record names Russell and her record before the video ends on Nike’s swoosh.
Format
Sports achievement turned into a record-store pun