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Nike Football — Rip The Script
It was all going to plan until footballers’ instincts took over… This summer, it’s time to Rip The Script. A rallying cry for football lovers everywhere: ditch the playbook and embrace attacking, creative, instinctive and joyful football.
The idea
Reference notesA fast, cinematic Nike football film jumps between players, football scenes and unexpected settings. Its campaign idea is that the plan falls away when players follow their instincts.
Format
Cinematic football campaign film