PINK LUNGI SHORTS / Slumsons

PINK LUNGI SHORTS // AVAILABLE ONLINE WWW.SLUMSONS.COM

Fashion film Cinematic Product-focused Heritage Product reveal Community Culture-led Storytelling Outdoor Streetwear

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

People wearing Slumsons’ bright pink lungi shorts move through a neighborhood at night. The video shows them walking, riding a bicycle and gathering around a carrom board, like a small street-style world built around the shorts.

Format

Cinematic streetwear fashion film

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CommunityStorytellingFootwear

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On locationOutdoorSportswear

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Music-ledCinematicOn location

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PINK LUNGI SHORTS / Slumsons

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