Some idiot backed into my Bugatti.

002 Sweatsuit Restocking August 13th 12pm (noon) EST! #clothingbrand #streetwear #fashion #sweatsuit #skit #funnyvideo #carcrash #bugatti #edit #transition #clothingbrandmarketing #viral #trending #explorepage #wantsandneeds

Humour Product-focused Product reveal Streetwear Low budget

View on Instagram16M16M views

Patterns in this Creative

Ideas and formats brands keep coming back to.

Drop announcementExplore this pattern

The idea

Reference notes

A fake car-backing-into-a-Bugatti skit keeps the viewer waiting for what happens next. The creator then admits it was a trick and shows the grey sweatsuit he is releasing.

Format

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SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

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@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

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Makes you look twice 👀

Product-focusedFootwearProduct reveal

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whole squad fly!

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On locationOutdoorStreetwear

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Product-focusedProduct reveal

Some idiot backed into my Bugatti.

Patterns in this Creative

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@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Makes you look twice 👀 ​

whole squad fly!

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It’s finally available!!

More like this

Bigger. Bolder. XLG.

we live sunday 2nd march, 8pm uk time

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Coming June 5: The Ultimate Hips. Introducing a brand new hip-enhancing solution for your perfect hourglass figure.

Supreme®/Nike SB Air Max 2 CB ’94 Low, Los Angeles, 2026

Nik, New York, 2026

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

Makes you look twice 👀 ​

whole squad fly!

paris settings🤞new drop this sunday, april 19, 8pm uk time ⏳

It’s finally available!!

Makes you look twice 👀

Makes you look twice 👀