Only one correct answer…

Only one correct answer… Join the email list for updates on 004! #clothingbrand #fashion #funnyvideo #braingame #connectthedots

No dialogue Humour Product-focused Product reveal Music-led Participation / Challenge Shot on phone Low budget

View on Instagram336K336K views

The idea

Reference notes

A hand tries to connect the dots on a whiteboard labelled “Brain Test.” One attempt gets a red X, then the video cuts to a black T-shirt and a close-up of its sleeve.

Format

Brain-teaser challenge followed by a product reveal

1.6M0:53

Supreme

Supreme/ICE Hoops FX Arcade Machine, 2025

HumourParticipation / ChallengeProduct-focused

1M0:14

SKIMS

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HumourProduct-focusedUnderwear

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Broken Planet

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Music-ledParticipation / ChallengePerformance-led

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Broken Planet

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adidas

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HumourProduct-focusedFootwear

1.4M0:36

Supreme

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CollaborationMusic-ledProduct-focused

1.2M1:49

Supreme

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Music-ledPerformance-ledProduct-focused

722K0:23

SKIMS

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HumourProduct-focusedCelebrity-led

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SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

599K0:10

adidas

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Product-focusedFootwearProduct reveal

1.6M0:15

Broken Planet

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Music-ledPerformance-ledStreetwear

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Lems clothing

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Product-focusedProduct reveal

Only one correct answer…

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@lonniethehawk for SKIMS Mens takes over Times Square.

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