MUST BE THE TEE🤷🏾‍♂️

Humour Product-focused Performance-led Menswear Streetwear

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

Friends wait in a club line while a bouncer lets people in for having a guest list, bottle service or being a “bad bitch.” He questions one man, then changes his mind after checking his tee.

Format

Comedy skit: the bouncer as fashion gatekeeper

1.9M2:03

Supreme

Lil B, SMASH, 2026

Music-ledPerformance-ledMenswear

794K0:10

adidas

Bigger. Bolder. XLG.

HumourProduct-focusedFootwear

722K0:23

SKIMS

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

HumourProduct-focusedCelebrity-led

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

274K0:07

Broken Planet

game day 🎮

One locationSmall castMenswear

833K0:11

Broken Planet

we live sunday 2nd march, 8pm uk time

Product-focusedLarge castOn location

686K0:13

Broken Planet

had to bring this one back 😌

Music-ledParticipation / ChallengePerformance-led

2.1M2:28

Supreme

Spitfire, São Paulo, 2026

Performance-ledOn locationOutdoor

1.6M1:33

Supreme

Seoul, 2026

Culture-ledPerformance-ledOn location

493K0:16

SKIMS

@postmalone for SKIMS Mens.

Product-focusedCelebrity-ledOutdoor

374K0:07

adidas

adiSignature by adidas Originals.

StudioActivewearMenswear

364K0:29

adidas

adiSignature by adidas Originals.

ActivewearMenswearSportswear

MUST BE THE TEE🤷🏾‍♂️

Patterns in this Creative

More like this

Lil B, SMASH, 2026

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

we live sunday 2nd march, 8pm uk time

had to bring this one back 😌

Spitfire, São Paulo, 2026

Seoul, 2026

@postmalone for SKIMS Mens.

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

More like this

Lil B, SMASH, 2026

Bigger. Bolder. XLG.

@LonnieTheHawk for SKIMS Mens. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.

@lonniethehawk for SKIMS Mens takes over Times Square.

game day 🎮

we live sunday 2nd march, 8pm uk time

had to bring this one back 😌

Spitfire, São Paulo, 2026

Seoul, 2026

@postmalone for SKIMS Mens.

adiSignature by adidas Originals.​

adiSignature by adidas Originals.

adiSignature by adidas Originals.

adiSignature by adidas Originals.