MUST BE THE TEE🤷🏾‍♂️

Humour Product-focused Performance-led Menswear Streetwear

Patterns

Pattern · Dress code

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Why it works

01
Relatable setup
Waiting in a club line and petty gatekeeping is familiar and easy to picture.

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0:18

Mertra

MAN ON THE WING

HumourProduct-focusedSurrealism

0:15

Faded Soldiers

reversible & waterproof

HumourProduct-focusedOne location

0:10

PeopleSense

STREET STYLE ESSENTIALS

Music-ledProduct-focusedLow budget

0:42

Expo-Iso

July 16th

Performance-ledProduct-focusedCinematic

1:03

Big Boy

Tokyo always gets everything before we do 😪

Performance-ledProduct-focusedStorytelling

0:20

More Money More Love

Marketing at its best 😮‍💨

HumourProduct-focusedStorytelling

0:12

Maybthiswillwork

Crimson Thermal Sets drop

HumourProduct-focusedCinematic

0:14

Maybthiswillwork

MEMBERS ONLY VOL 2

Product-focusedStorytellingCinematic

1:30

Big Boy

WE ARE THE FUTURE

CommunityCulture-ledMusic-led

0:17

Ssaint Society

That’s how we greet people in this generation?

HumourProduct-focusedLow budget

2:06

Nike

PALACE NIKE ENGLAND

CollaborationCommunityCulture-led

0:12

Mertra

POV: you haven’t seen jackets like this before

Product-focusedNo dialogueOne location

MUST BE THE TEE🤷🏾‍♂️

Patterns

Why it works

Relatable setup

Make it yours

Unlock the full breakdown

More like this

MAN ON THE WING

reversible & waterproof

STREET STYLE ESSENTIALS

July 16th

Tokyo always gets everything before we do 😪

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

WE ARE THE FUTURE

That’s how we greet people in this generation?

PALACE NIKE ENGLAND

POV: you haven’t seen jackets like this before

More like this

MAN ON THE WING

reversible & waterproof

STREET STYLE ESSENTIALS

July 16th

Tokyo always gets everything before we do 😪

Marketing at its best 😮‍💨

Crimson Thermal Sets drop

MEMBERS ONLY VOL 2

WE ARE THE FUTURE

That’s how we greet people in this generation?

PALACE NIKE ENGLAND

POV: you haven’t seen jackets like this before