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CORTEIZ. SHOX. R419. @NIKE 2026. DIRECTED BY @UUNNCCAANNYY
Ideas and formats brands keep coming back to.
The idea
Reference notesTwo people keep pitching bigger, stranger ideas for a Corteiz and Nike shoe ad. After a montage of different people and settings, someone points out that they only need to show the shoes and logo—then the reply makes the joke about whose logo matters.
Format
Drop announcement