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pull up nyc 🍪🗽 10am - 7pm est 9 w 8th st #chasepartner #levainpartner @chase @levainbakery
Ideas and formats brands keep coming back to.
The idea
Reference notesA branded Dairy Boy and Levain van sets off for a New York pop-up, but the trip is full of delays and joking confusion. The group tries a cookie milk latte, calls about being late, then arrives at a storefront.
Format
Comedic pop-up announcement