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Fall Winter 2025 Denim Campaign
This is Your Life in D, the Diesel FW25 denim campaign, dedicated to the brand’s iconic denim during every stage of existence — from birth and adolescence to adulthood, death and the afterlife.
The idea
Reference notesA Diesel campaign film turns denim into a thread running through life, from a birth-like scene to a funeral and a playful vision of the afterlife. The scenes are staged as bold, surreal fashion tableaux, with denim appearing throughout.
Format
Surreal fashion campaign film