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MADE TO BE WORN ANYWHERE AVAILABLE JULY 16TH STAY CLOSE OR MISS OUT
Ideas and formats brands keep coming back to.
The idea
Reference notesA man wears the same navy button-up in different places, from the beach to a bowling alley, while activity carries on around him. The video ends by naming the shirt and its July 16 release date.
Format
Product drop announcement with a fashion campaign montage