THE ‘WAITING ROOM’ // @ffected

THE ‘WAITING ROOM’ // @ffected F/07 - ‘LENOYA’ launches on Sunday, 2nd Nov at 5PM (CET)

Fashion film No dialogue Cinematic Product-focused Performance-led One location Storytelling Campaign trailer

Patterns in this Creative

Ideas and formats brands keep coming back to.

The idea

Reference notes

A young man in a dark denim outfit waits among other people in a waiting room, then gets up and crosses the room. The caption says the video is for f/fected’s F/07 ‘LENOYA’ drop, launching Sunday, 2 November at 5PM CET.

Format

Waiting-room fashion film and drop announcement

478K0:31

adidas

Not every adventure makes the group chat. Some of them becomes the story.

Product-focusedStorytellingSurrealism

274K0:09

Broken Planet

top league trackset 😤

Performance-ledProduct-focusedActivewear

1.2M1:49

Supreme

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

Music-ledPerformance-ledProduct-focused

293K0:14

Broken Planet

new swag available now🤞

Music-ledProduct-focusedOne location

345K0:21

SKIMS

@lonniethehawk for SKIMS Mens takes over Times Square.

HumourProduct-focusedStorytelling

323K0:15

SKIMS

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Performance-ledProduct-focusedCelebrity-led

1.3M0:34

Supreme

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

CollaborationProduct-focusedCinematic

10.3M0:50

adidas

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

CommunityStorytellingFootwear

449K0:15

adidas

Extra laid back. #adistarXLG

Product-focusedOne modelFootwear

244K0:33

Broken Planet

made a music video for real 😅🎬

Music-ledPerformance-ledOn location

215K0:12

SKIMS

Next-level fabric, classic camo print.

Product-focusedCinematicCelebrity-led

3M1:09

Supreme

Ghostface Killah, 2025

Product-focusedBlack and whiteFashion film

THE ‘WAITING ROOM’ // @ffected

Patterns in this Creative

More like this

Not every adventure makes the group chat. Some of them becomes the story.

top league trackset 😤

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

new swag available now🤞

@lonniethehawk for SKIMS Mens takes over Times Square.

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Extra laid back. #adistarXLG

made a music video for real 😅🎬

Next-level fabric, classic camo print.

Ghostface Killah, 2025

More like this

Not every adventure makes the group chat. Some of them becomes the story.

top league trackset 😤

Bootsy Collins, Supreme®/Fender® American Professional II Precision Bass, 2026

new swag available now🤞

@lonniethehawk for SKIMS Mens takes over Times Square.

Donovan Mitchell does it again in SKIMS, the official underwear partner of the NBA.

Supreme®/O’Brien Runway Inflatable 16-Foot Island, 2026

The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever...

Extra laid back. #adistarXLG

made a music video for real 😅🎬

Next-level fabric, classic camo print.

Ghostface Killah, 2025